Rebecca Horton, MA Design Management

Founder / CEO

Rebecca, Trestles’ CEO, is an outgoing, spirited leader who guides creative teams to achieve powerful results and unleash their distinct competitive advantages. Since a young age, Rebecca has been passionate about the power of well-designed experiences and environments to transport and thrill audiences. Rebecca started Trestles in 2012 while finishing a masters at Savannah College of Art and Design. She brings an eclectic professional background in qualitative market research, design strategy, and angel investment advising to bear on her day-to-day work. A natural innovator, Rebecca is always pushing the envelope of what is possible, both for Trestles and for its clients.

Prior to co-founding Trestles, Rebecca held many roles, including as Director of Artist Relations at Wedgwood Circle; Content Director at Hanover Research; and Consultant at Motiv Strategies, a service design consultancy. On a typical week, you’ll find Rebecca training her team in innovation methods, inspiring other entrepreneurs or intrapreneurs, leading a project to transform an organization’s culture or brand, or coaching a business leader on how to drive better results through authenticity.

Rebecca is an active speaker on the topics of design strategy, innovation, and service design. She has served as a coach and judge at Triangle Startup Weekend, a mentor to Design Thinking DC, an invited panelist at Hopscotch Design Festival and Richmond UX, and a speaker at Triangle UXPA. When she’s not working, you’ll find Rebecca scoping out the newest, most tantalizing spots and she’s sure to share them with you on your next outing.

Max Harper

Vivid Strategy Lead

Max is masterful at visualization and business systems design.  He helps visionary clients think, plan, communicate and strategize more visually: building powerful shared mental models that organize and cohere teams of all scales. Over the course of his career, Max has successfully built and launched a number of organizations including Impact Hub DC,, DC Social Labs and Rebuilding Reentry Coalition. A graduate of Colorado College, Max has also worked in a new media capacity, and has consulted as a video producer for the Obama administration and U.S. Department of Health and Human Services. Max’s particular expertise is a rare one: he has a keen ability to find the leverage points inside organizations that are necessary for successfully driving change while catalyzing a team and community through the work. Check out his portfolio at

Evan Carroll

Collaborator, Experience Strategy

Evan Carroll is an author, speaker, and experience architect. His career spans roles in user experience, marketing, and product management for leading agencies and technology companies. Evan helps organizations of all sizes design and deploy customer experience programs that increase customer loyalty, advocacy and the bottom line. Evan’s agency and in-house experience spans projects for leading technology, e-commerce, healthcare, and professional services organizations.

He’s the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR’s Fresh Air, The Atlantic, and Popular Science. Evan holds MS and BS degrees in Information Science from UNC-Chapel Hill. He’s a past president of the Triangle American Marketing Association, where he founded High Five Conference, and is a member of the National Speakers Association.


Molly Davis Lind, MA

Collaborator, Storytelling

Molly Davis Lind is an award-winning communication strategist and design thinker with over a decade of experience managing and transforming brands. She is the founder of Wonsupona, a brand storytelling consultancy that helps companies create messages with emotive impact. Previously, she served as Senior Communication Strategist at MetaDesign San Francisco, one of the world’s top global brand and design firms. Prior to that, Molly developed marketing communications for the 17th Surgeon General at Canyon Ranch Institute and managed corporate branding initiatives at Canyon Ranch, the preeminent health spa and resort. Molly received her BA in Speech Communications and Rhetoric at the University of Georgia and her MA in Consciousness Studies at JFK University.

Frankie Abralind

Collaborator, Innovation Facilitation

Frankie is a design thinker from Washington, D.C. He researches and designs user experiences as a partner at HTA Design Thinking, teaches entrepreneurship to grad students at the University of Maryland, and speaks French. He’s also the inventor of BrainSpin, a creativity game that teaches empathy, now available from Winning Moves Publishing at game stores everywhere. See more of his work at