Customer experience is the single most important factor for business success, yet many organizations lack the tools to design and manage it. With a strong focus on service design, Trestles leverages ethnographic research insights and your organization’s special sauce to generate compelling concepts and improve user experiences. By integrating both physical and digital design techniques, Trestles taps into new technologies and systems that make the initiative cost-effective and ROI-attuned.
During this 6-8 week engagement, Trestles will conduct a qualitative research study to explore areas for improvement and identify issues to improve design, service delivery, and customer flow. Great for startups and small organizations looking to ensure that their offerings are user-friendly.
Customer Journey Mapping Program
Learn methods for user research, process mapping and process redesign by applying them in-context studying your present-day customer experience. Participants walk away with an increased understanding of where and why mistakes and successes are happening across the whole customer experience. Great for enterprises looking to identify new product and service offerings and differentiate themselves in crowded marketplaces.
Target Market Assessment
Identify your target user base and pilot and assess your offerings with them during this ten-week intensive. Blending techniques in traditional market research, human-centered design, and ethnography, our unique approach enables you to better understand who you are selling to and understand their purchase decision criteria. Great for companies rapidly expanding to new locales.
Customer Experience Design Intensive
During this popular multi-month intensive, Trestles will conduct usability research, customer journey mapping, synthesis, concept development, and prototyping activities alongside a small team from your organization. Includes weekly support and bi-monthly deliverables. Great for organizations looking to improve customer experiences.